California Alpine Club

California Alpine Club (CAC) is a nonprofit, outdoors-oriented, social club whose purpose is to explore, enjoy and protect the natural resources of our land. The California Alpine Club Foundation (CACF), founded by the CAC, supports the conservation and environmental education endeavors of SF Bay Area and Lake Tahoe area organizations.

The new CAC/CACF website, designed by Studio Reflex, reflects their 100+ years of tradition and their ongoing activities. In this redesign, content was expanded to present CAC’s long history, giving users a larger picture of the organization.

Development of the site included coding a variety of templates to present this content. Customized content areas were created for the front-page to enable the client to update site content without the need of specialized coding knowledge.

The client also required a members-only section to display member information and store archives for members’ eyes only. The members home page includes excerpts of recent members’ blog posts, coded to feed automatically from the blog.

An events calendar was created with members-only view and a public view. The members-only view displays complete event information, while the public view presents concise information. With two views, the public can get a clear sense of the events that organization is producing on a regular basis, while specific event and member information is protected.